E-commerce writing
If you’re an online merchant, you’ll need detailed and colorfully written descriptions to accompany your photos and graphics. For large inventories, this can be a painstaking process. Instead, it’s advisable to hire a freelancer to craft your descriptions. Most Internet writers also have experience with crafting snappy headlines and subheads, which are search engine-friendly and reader approved.
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Company: hotels.com
Industry: Online travel
Location: Dallas, Texas
Role: Description writer
Project: Research and wrote 400-plus property descriptions for both Orlando.com and the companies main site. Each description included useful information about each properties history, location, amenities and useful travel tips and advice.
Company: Sally Beauty Holdings, Inc.
Industry: Specialty Retail, Beauty Supplies
Location: Denton, Texas
Role: Product writer
Project: Enhanced and re-wrote product descriptions for Sally Beauty’s B2B marketing group, Beauty Systems Group, which sells professional beauty equipment to salons and independent distributors. Product list included shampoos & conditioners, hairsprays, stylist tools, accessories and promotional products.
Company: JCPenney.com
Industry: Department Store, Online Retail
Location: Plano, Texas
Role: Internet Copywriter
Project: Supplied short, crisp headlines, slogans and product descriptions for both hard home (furniture, luggage, home decor) and soft home items (bedding and bath). Increase online sales 15-30% for production presentation copy enhancement project during holiday season.
