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eCommerce writing

If you’re an online merchant, you’ll need detailed and colorfully written descriptions to accompany your photos and graphics.  For large inventories, this can be a painstaking process. Instead, it’s advisable to hire a freelancer to craft your descriptions.  Most Internet writers also have experience with crafting snappy headlines and subheads, which are search engine-friendly and reader approved.

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Clip 1
Industry: Online travel
Location: Dallas, Texas
Role: Description writer
Project: Researched and wrote 400-plus property descriptions for both Orlando.com and the company’s main site. Each description included useful information about each property’s history, location, amenities and useful travel tips and advice.

Clip 2
Industry: Department Store, Online Retail
Location: Plano, Texas
Role: Internet Copywriter
Project: Supplied short, crisp headlines, slogans and product descriptions for both hard home (furniture, luggage, home decor) and soft home items (bedding and bath). Increased online sales 15-30% for a copy enhancement project during holiday season.