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Catalog writing

Catalog writing is the poetry of sales writing: short, lyrical, informative. CopyStratic is expert in crafting product descriptions for both print and Internet. In 50 words or less, we will encapsulate relevant sales information into bullets, emphasize product highlights, create catchy headlines, and tie it all together with clever, engaging and succinct writing.

Clip 1
Industry: Retail
Location: Plano, TX
Role: Print catalog writer
Project: Crafted catalog copy for soft home items: comforter sets, sheets, bedding basics, windows; consulted with copy chiefs and layout artists to improve copy quality and workflow efficiency.
File type: pdf download

Clip 2
Industry: Online Retail
Location: Plano, TX
Role: Internet catalog writer
Project: Daily online copy creation for landing pages and product presentations; created copy and headlines to drive online sales for seven categories of Home products — Home Accents, Bed & Bath, Kids & Baby, Toys and Furniture.

Clip 3
Industry: Mail-order retail
Location: Chandler, Ariz.
Role: Print catalog writer
Project: Company sought to refresh copy on existing sales books. Crafted original copy on company’s assortment of brownies, desserts, and corporate gift packages; wrote product descriptions and editorial copy.
File type: pdf download