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Archive for the ‘ Online Marketing ’ Category

Fortune 500 list in Arkansas

Posted on August 14th, 2017

I’ve been monitoring the Fortune 500 closely over the past 10 years, and I’ve noticed things move and shift around a lot. We reside here in Little Rock, Ark. home to a handful of large-cap companies all within the Fortune 500. It has been very interesting to see their progress, especially over the last five […]


A real quick word on The Beatles’ Sgt. Pepper

Posted on May 26th, 2017

If you’re a fan of rock-and-roll history, today is a noteworthy day. It’s the 50th anniversary of the release of Sgt. Pepper’s Lonely Hearts Club Band, an album that many music critics still regard as the greatest rock album ever made. The year 1967 was a big year for rock and roll in general. The […]

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5 tips to boost traffic to your law firm’s web site

Posted on September 12th, 2016

Legal clients have always been my favorite to work with in the area of professional services. The reason is simple: that usually know what they want. Also, most of them are capable writers, so they’re fairly quick about getting back to you about omissions, additions and other changes (when needed). Most of their questions tend […]


Star Wars: 5 Ingredients for A New Hope

Posted on May 4th, 2014

A long time ago, in a movie theater far, far removed by now … this movie leaped into the minds of just about everyone who saw it. There isn’t a whole lot that can be said that hasn’t already been said or written about Star Wars. It changed movies; it changed the way we think […]


Writer’s Embrace the NUDE Model

Posted on February 21st, 2010

Yup, you heard correctly. NUDE. More specifically: N.U.D.E, which stands for Novelty (N), Utility (U), Dependability (D), and Economy (E). This model rates audience perception of something and gauges whether that something is exciting enough to create “word-of-mouth” referral. The model uses a scale of 1 to 100 to measure perceived strength in each area. The […]

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