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Archive for the ‘ Copywriter News ’ Category

Small Business Needs Facebook

Posted on May 15th, 2010

If you’re a small business owner and still resisting social networking, you may be hurting your company, more than you realize. Here’s why…

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Writer’s Embrace the NUDE Model

Posted on February 21st, 2010

Yup, you heard correctly. NUDE. More specifically: N.U.D.E, which stands for Novelty (N), Utility (U), Dependability (D), and Economy (E). This model rates audience perception of something and gauges whether that something is exciting enough to create “word-of-mouth” referral. The model uses a scale of 1 to 100 to measure perceived strength in each area. The […]