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Archive for the ‘ Copywriter News ’ Category

5 tips to boost traffic to your law firm’s web site

Posted on September 12th, 2016

Legal clients have always been my favorite to work with in the area of professional services. The reason is simple: that usually know what they want. Also, most of them are capable writers, so they’re fairly quick about getting back to you about omissions, additions and other changes (when needed). Most of their questions tend […]


Star Wars: 5 Ingredients for A New Hope

Posted on May 4th, 2014

A long time ago, in a movie theater far, far removed by now … this movie leaped into the minds of just about everyone who saw it. There isn’t a whole lot that can be said that hasn’t already been said or written about Star Wars. It changed movies; it changed the way we think […]


Small Business Needs Facebook

Posted on May 15th, 2010

If you’re a small business owner and still resisting social networking, you may be hurting your company, more than you realize. Here’s why…

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Writer’s Embrace the NUDE Model

Posted on February 21st, 2010

Yup, you heard correctly. NUDE. More specifically: N.U.D.E, which stands for Novelty (N), Utility (U), Dependability (D), and Economy (E). This model rates audience perception of something and gauges whether that something is exciting enough to create “word-of-mouth” referral. The model uses a scale of 1 to 100 to measure perceived strength in each area. The […]

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