Catalog writing is the poetry of sales writing: short, lyrical, informative. CopyStratic is expert in crafting product descriptions for both print and Internet. In 50 words or less, we will encapsulate major points into bullets, emphasize product highlights, create catchy headlines, and tie it all together with clever, engaging and succinct writing.

Click on the thumbnail pictures below for a closer look at the work sample.

Company: JCPenney Co., Inc. Industry: Department Store Location: Plano, TX Role: Print catalog writer Project: Crafted catalog copy for soft home items: comforter sets, sheets, bedding basics, windows; consulted with copy chiefs and layout artists to improve copy quality and workflow efficiency. File type: pdf download
Company: JCPenney.com Industry: Online Retail Location: Plano, TX Role: Internet catalog writer Project: Daily online copy creation for landing pages and product presentations; created copy and headlines to drive online sales for seven categories of Home products — Home Accents, Bed & Bath, Kids & Baby, Toys and Furniture. File type: pdf download
Company: Fairytale Brownies, Inc. Industry: Mail-order desserts Location: Chandler, Ariz. Role: Print catalog writer Project: Company sought to refresh copy on existing sales books. Crafted original copy on company’s assortment of brownies, desserts, and corporate gift packages; wrote product descriptions and editorial copy. File type: pdf download

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