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About the Owners

Janice M. Leavins, Business Manager & Marketing Director
The business manager for CopyStratic, Janice delivers marketing strategy and acts as copy chief. Prior to founding the company, Janice worked as a Dallas-based copywriter, copyeditor and marketing professional for Fortune 1000 companies and small business. She began her career creating technical white papers and business proposals for telecom companies. She also enjoys crafting marketing plans including writing press releases for non-profits and catalog copy for retailers. Janice holds a Bachelors in Business Administration from Abilene Christian University in Marketing and Management. In creative pursuits, she enjoys photography and travel.


Daniel C. Bartel, Copywriter & Editor
Before copywriting, Daniel worked as an award-winning news and business reporter for several North Texas newspapers including the Dallas Business Journal and the Fort Worth Star-Telegram. He’s served as a Dallas-based copywriter for JCPenney.com, hotels.com, American Airlines Publishing, worked as a technical writer for Yum Restaurants International, and written white papers for IT software companies. He holds a Bachelors of Art in Literature from the University of Southern California and Masters of Journalism from the University of North Texas. In creative pursuits, he enjoys blogging and travel.

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